Social media should now be central to any business marketing strategy to maximise marketing opportunities. However, using these tools for business needs a very different and focused approach than for personal use.
This course is specifically designed for those with some familiarity with social media. The course delves deep into the detail on how to shape and map out your posts, tweets or blogs so that you are always moving forward, maximising real opportunities and getting a good return on your investment.
The majority of the course does not concentrate on the practical application of the social media platforms available. The focus is on relating social media activity to the bigger business picture and how it can fit in as an essential component of a successful marketing strategy.