News & Events
#037 – 21 Ways to Win at Exhibitions
- 15th August 2018
- Posted by: Liz Gordon
- Category: Episodes
For any business, getting in front of a large crowd of people who are your target market is a great opportunity. Exhibitions are a great way to do this but, unfortunately, they can be prohibitively expensive. If you do decide to invest your time and budget in this form of marketing, there are some do’s and don’ts to help you maximise your investment.
In this week’s podcast, we give you 21 Ways to Win at Exhibitions, such as:
- How to use body language and eye contact to your advantage
- What kind of questions to ask a prospective customer
- What language to use to promote your business
- How to get rid of time-wasters
Liz Gordon has many years of experience providing PR & marketing support for small business, charities and not-for-profits. Teaching Events Management at Bournemouth University she was also a Visiting Lecturer in Public Relations at the Arts University Bournemouth.