News & Events
#032 – Marketing on a Budget
- 23rd May 2018
- Posted by: Liz Gordon
- Category: Episodes
How can you promote what you do effectively if you have a limited marketing budget?
Products and services don’t sell themselves. All too often though we hear of startup businesses who allocate precious little to their marketing budget, who then face critical decisions when their business fails to take off.
It’s one of the biggest contributing factors to business failure. It’s so easy to think of marketing as a luxury when you’re working to a tight budget but it is so important.
In this podcast, we talk about:
- how to calculate what your marketing budget should be
- where your precious resources should be spent
- what your marketing messages should be achieving
- ideas for ‘free’ activities
Liz has many years experience providing PR & marketing support for small business, charities, not-for-profits & small business. She is a Visiting Lecturer at the Bournemouth University teaching Events Management and has taught Public Relations at the Arts University Bournemouth. Living on the coast Liz has an enviable view of Poole Harbour from her office, so can often be found sitting bathed in a sunny glow many of us would be jealous of.