News & Events
#032 – Marketing on a Budget
- 23rd May 2018
- Posted by: Liz Gordon
- Category: Episodes
How can you promote what you do effectively if you have a limited marketing budget?
Products and services don’t sell themselves. All too often though we hear of startup businesses who allocate precious little to their marketing budget, who then face critical decisions when their business fails to take off.
It’s one of the biggest contributing factors to business failure. It’s so easy to think of marketing as a luxury when you’re marketing on a budget it is so important.
In this podcast, we talk about:
- How to calculate what your marketing budget should be
- Where your precious resources should be spent
- What your marketing messages should be achieving
- Ideas for ‘free’ activities
Liz Gordon has many years of experience providing PR & marketing support for small business, charities and not-for-profits. Teaching Events Management at Bournemouth University she was also a Visiting Lecturer in Public Relations at the Arts University Bournemouth.