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Staying Ahead of The Competition

With today’s marketing tools continually evolving, what are the trends small business need to be mindful of to achieve success? If you can take advantage of these, you will be able to drive better results. 1. Documenting A Marketing Strategy Brings More Success Statistics show that documenting your strategy gives you a 538 percent greater […]

Why business positioning is key

Perfect positioning. You could be forgiven for thinking we’re talking yoga, but positioning basically sets out what a business should do to market its product or service to its customers to create an image in the customer’s mind. It forms part of the marketing plan and comes into play when you are working through the […]

13 Top Tips for Book Marketing Once It’s Written

Have you ever thought about writing a book? It has been said: “A lot of people say they have a book in them…and that’s exactly where it should stay”! However, you may have a compelling life story or want to share some business expertise and want to commit it to print. Writing the book is […]