News & Events
#040 – How To Measure Your Marketing Effectiveness
- 26th September 2018
- Posted by: Liz Gordon
- Category: Episodes
To get your business and brand known, you need to promote what you do. You should know what your key messages are and which marketing tools you are using. But how do you know whether your activity is actually reaping any rewards?
In this week’s podcast, we look at some different ways of measuring whether your marketing is effective, including :
- How to calculate Return on Investment
- The difference between Inbound and Outbound marketing
- Why knowing your Customer Lifetime Value can help you plan
- Net Promoter Score and how it can help you identify areas for improvement
Liz Gordon has many years of experience providing PR & marketing support for small business, charities and not-for-profits. Teaching Events Management at Bournemouth University she was also a Visiting Lecturer in Public Relations at the Arts University Bournemouth.