News & Events
#040 – How To Measure Your Marketing Effectiveness
- 26th September 2018
- Posted by: Liz Gordon
- Category: Episodes
To get your business and brand known, you need to promote what you do. You should know what your key messages are and which marketing tools you are using. But how do you know whether your activity is actually reaping any rewards?
In this week’s podcast, we look at some different ways of measuring whether your marketing is effective, including :
- How to calculate Return on Investment
- The difference between Inbound and Outbound marketing
- Why knowing your Customer Lifetime Value can help you plan
- Net Promoter Score and how it can help you identify areas for improvement
Liz has many years experience providing PR & marketing support for small business, charities, not-for-profits & small business. She is a Visiting Lecturer at the Bournemouth University teaching Events Management and has taught Public Relations at the Arts University Bournemouth. Living on the coast Liz has an enviable view of Poole Harbour from her office, so can often be found sitting bathed in a sunny glow many of us would be jealous of.