News & Events
#033 – Market Research for Small Business
- 20th June 2018
- Posted by: Liz Gordon
- Category: Episodes
You may think that Market Research only applies to big businesses and organisations who have teams of people beavering away on their behalf. But for those just starting out or looking to grow, finding out information that could affect the success of their business is even more essential.
Basically, the better informed you are about your competitors, your market, your products and services and where they sit amongst others, and how the markets can change, the better prepared you are to make the right decisions for your business.
In this podcast, we talk about:
- the basics of market research and why it’s vital
- the resources you can access to do your research
- different methods of market research such as questionnaires and telephone & face-to-face interviews
- how to pull all the information together to produce a report for you to action
Liz Gordon has many years of experience providing PR & marketing support for small business, charities and not-for-profits. Teaching Events Management at Bournemouth University she was also a Visiting Lecturer in Public Relations at the Arts University Bournemouth.