News & Events
#034 – Pricing Considerations in Business
- 4th July 2018
- Posted by: Liz Gordon
- Category: Episodes
We’ve revisited some of the research we undertook when we started The Marketing Menu Podcast and one of our most popular subjects was Pricing and how to deal with cheaper rivals. Although many of our past subject areas have looked at positioning or storytelling, which undoubtedly relate to this, we thought we would revisit one of our earlier podcasts when we looked at the do’s and don’ts of pricing, which is also relevant.
In this podcast, we:
- recap on some basic pricing principles
- discuss techniques smaller businesses can use to build a pricing structure
- offer alternatives to cutting prices
Liz Gordon has many years of experience providing PR & marketing support for small business, charities and not-for-profits. Teaching Events Management at Bournemouth University she was also a Visiting Lecturer in Public Relations at the Arts University Bournemouth.