Understanding your customer persona is all about targeting effectively and removing any barriers to purchase by achieving customer insight, and knowing the process they go through when making a purchase.
With this knowledge, you can work out which activity is going to be more profitable. If you don’t know what your customers’ problems are, and their needs and wants and desires you are practising what we call anonymous marketing you need to write compelling copy for each that creates desire, provokes a reaction and in turn reveals a benefit.
The Customer Identikit is designed to help you find out the exact goals, frustrations, fears and dreams of your customer persona in their exact language. It’s the first, and most important step in helping you craft bulletproof messaging, campaigns, products and ads that your customers will find irresistible. If you’ve ever struggled with copywriting or “what to say” in your marketing or ad campaigns, this creating a customer persona is for you!