If you think Public Relations is all about the fluffy stuff that you really haven’t got time for with everything else you are doing to run your business, think again.
The Chartered Institute of Public Relations state: “Public Relations is about reputation; the result of what you do, what you say and what others say about you”.
Public Relations underpins the whole of your business. From the impression you want to give your customers to the way you communicate with your employees. If you go to networking meetings and you are talking to others about your business, you are doing your own PR.
You can only portray an image, you can’t create what isn’t there? That’s where PR comes in with external communications!