The Signature Marketing Programme | A Unique 9 Step Approach

If you’ve been trying to market your business without success, let us tell you don’t need another seminar or webinar from another guru telling you what you should or could be doing. All that confusing terminology… lead magnets, trip wires, disruptive marketing, storyscaping

Blah, blah, blah…, the list goes on.

In this heady communication world, the one thing that’s missing is this…BIG PICTURE MARKETING!!

The difficulty in listening to gurus and experts is that they are often only explaining one piece of the jigsaw. Which is where big picture marketing really comes into play.

Building a business requires clarity, vision and the ability to take action. Without a roadmap or guidance though, the process can be overwhelming.

Join Us for One Marketing Workshop or Join all 9

If you want to market your business, you need to roll up your sleeves and put some new tools and techniques into immediate action, we’re putting an end to scare tactics and get rich quick sensationalism, by taking a 360-degree look at business marketing that covers traditional marketing principles, sales navigation, customer care and business understanding.

The full Signature Programme is broken down into 9 marketing workshops, delivered over 90 days. You may opt to take one, two or all 9 sessions as desired as each is designed to stand alone. That said, you will greatly benefit by taking all sessions to truly revolutionise your marketing activity within 90 days, but this flexibility allows you to work around knowledge gaps and commitments.

You are encouraged to apply what you learn to YOUR business. It is this practical application that makes The Signature Marketing Programme stand out, as all too often people struggle to apply what’s learned in the classroom to their own business.

Each of the marketing workshops are held at The Enterprise Network in Salisbury, easily accessible from Dorset, Hampshire or Wiltshire with good road access and local parking. Each is a practical learning, action-packed workshop running for three hours.

Download the full curriculum below or book the session below to join like-minded businesses wishing to Get More Customers in 90 days.

So, whether you want to turn a part-time enterprise into a full-time business, grow an existing company, or whether you wish to increase marketing professionalism, these marketing workshops will teach you how to:

  • Define your business vision and clarify goals to grow a business that’s 100% aligned with your values
  • Understand and measure your numbers and make smarter strategic decisions
  • Increase marketing activity with consistent action
  • Build trust and audience engagement
  • Create outstanding customer experiences
  • Craft a unique, persuasive, compelling brand
  • Navigate online and offline marketing
  • Learn marketing strategies and understand the tools
  • Leverage your unique strengths to inspire others
  • Automate processes and heaps more

Session Curriculum

  • 22 May –  Align Goals, Aspirations and Objectives | Tactical Planning
  • 29 May – Understand Your Customer and Build Marketing Activity FAST
  • 05 June – Combining Marketing Channels to Develop a Brand Approach
  • 12 June – Adapt Market Position | Position Your Business for Healthier Profits
  • 19 June – Measure Marketing Effectiveness | What to measure and how to interpret results
  • 26 June – Design a 12-month Action Plan | Design a timed, costed, targeted, strategic marketing plan
  • 03 July – Craft Distinctive Communications | Build Loyalty and Rapport
  • 10 July – Define The Customer Journey | Develop a content marketing calendar that adds value
  • 17 July – Navigate Promotional Channels | Social media and working with journalists

Session One – Align Goals, Aspirations and Objectives | Tactical Planning

This is about tactical planning. If you haven’t already, you need to set goals and objectives and make sure that everything you do achieves them. You need to understand your business skillsets and then identify your target markets to build a sustainable, profitable business from the get-go. Following this will mean you remain focused and targeted in your marketing approach and, in essence, underpins everything you do.

Topics include:

  • Establishing Goals, aspirations and objectives
  • Why planning is essential
  • Determine your Vision and Mission
  • Looking at Pestle Factors and SWOTs
  • Design a Signature Business Plan


Session Two – Understand Your Customer and Build Marketing Activity FAST | Improve Conversion and Build Trust

This is about targeting effectively and removing any barriers to purchase by achieving customer insight and understanding the process they go through when making a purchase. With this knowledge, you can work out which activity is going to be more profitable. How do you sell benefits not features and what metrics can you convey so that you demonstrate customer value which will help you influence others, and in turn convert more sales.

Topics include:

  • Identify your most profitable customers
  • Understand how your customer ticks to drive results
  • Using FAB
  • Develop three customer personas
  • Identify the most important messages to remove conversion barriers
  • Discover how to ‘reach’ your customers


Session Three – Combining Marketing Channels to Develop a Brand Approach

With so many marketing tools which ones are going to work best for you? How do you combine them, so they are promoting your brand and reinforcing your message every step of the way? Develop a brand approach, so key messages are made more consistent. A brand is so much more than merely a logo.

Topics include:

  • Which marketing channels to use
  • How to combine marketing tools for seamless results
  • What is a brand?
  • Develop your  brand pillars
  • Positioning your business
  • Ensuring messages are consistent
  • Being visually creative


Session Four – Adapt Market Position | Position Your Business for Healthier Profits

Where is your business now or do we need to build products or projects to seek out new opportunities? Let’s decide where you want to be and investigate opportunities to innovate, bring in new products or services, add value or reposition business if needs be. What pricing opportunities are there and how can we be aspirational yet realistic.

Topics include:

  • Where is your business now and is it where you want to be
  • Key tactics for adapting your market position
  • Pricing considerations
  • Developing a product or service portfolio


Session Five – Measure Marketing Effectiveness | What to measure and how to interpret results

Once you’ve combined your channels, or redefined your activity, you need to check it’s working! First, you need to know what it is you are going to measure – is it hits on your website, Facebook reach, popular tweets, direct mail conversions, phone calls and what tools do you use to collate the information? Then you need to interpret results and, this is crucial, act on them! Use that social media analysis to create more content that you know is going to be popular or perhaps redefine activity.

Topics include:

  • What to measure for marketing effectiveness
  • How to use analytics
  • Understanding distribution channels
  • Understanding Search Engine Optimisation
  • Redefining activity


Session Six – Design a 12-month Action Plan | Design a timed, costed, targeted, strategic marketing plan

We love this one – We also like the phrase, “plan to plan, don’t plan to fail.” Generate ideas and action points and be very clear about when and how you can put them into action. Then let’s roll it up with some time-bound activity so that you know what you need to be doing to move towards your goals. Let’s assign a budget and put in some controls, so we know who is doing what by when with techniques for generating ideas and putting it all into practice.

Topics include:

  • Design a planned, timed, costed 12-month marketing action plan
  • Activities for team involvement
  • Controlling activity
  • Putting it all together with your personal action plan


Session Seven – Craft Distinctive Communications | Build Loyalty and Rapport

Today’s brand advantage is all about style and tone of voice in all communications. Let’s develop storytelling and determine some key messages. Learn how to deliver distinctive communication through copywriting style, blogging do’s and don’ts, create content that helps increase sales whatever your budget. If part of a team how do you protect your business from that ill advised tweet!

Topics include:

  • The art of distinctive communication
  • Effective storytelling and copywriting styles
  • Choose your style and develop a tone of voice guide
  • Protecting and inspiring teams for maximum involvement
  • The content calendar ratio
  • Protecting brand reputation


Session Eight – Define The Customer Journey | Develop a content marketing calendar that adds value

Customer Journeys have become a bit of a buzzword lately, but what are they and how as a small business can you take advantage. Identifying these steps is the first step to developing a content calendar that will allow you to maximise your exposure. By putting this on your calendar, you won’t miss a trick. In this step you’ll develop a strategic achievable plan to stay connected to your audience, attract new fans and promote your offerings based on your unique strengths.

Topics include:

  • What is a Customer Journey?
  • Develop your customer journey to improve retention
  • Target your messages more effectively
  • Building lifetime value
  • Ensuring your business delivers on what it says it does


Session Nine – Navigate Promotional Channels | Social media and working with journalists

How are you using Social Media, PR and Advertising? Are you aware of all the advertising and PR opportunities out there? Sometimes good old-fashioned marketing tools are useful, like flyers and inserts but are you missing opportunities that could be just as successful? Are you using the right social media channels and what tools and techniques would make life easier?

Finally, let’s look at websites that convert. A site shouldn’t just be pretty; it should be an unpaid salesperson, working 24/7 to build trust, grow your audience and elegantly turn browsers into buyers and raving customers.

Topics include:

  • Social media techniques and tools to use
  • How to write a press release
  • Develop a PR activity plan
  • Working with Journalists
  • Writing Creative Briefs
  • Engaging websites


The marketing workshops are for you if...

  • You run your own business and manage your own marketing with no formal training

  • Your role within a business incorporates marketing, but you have no formal training

  • You work in a specific marketing role within a business /charity/not-for-profit organisation with no formal training

  • You have responsibility for a marketing function/team within a business and wish to understand more about how it can best work

  • You are looking to inspire others who have an established business in the B2B or B2C environment

Programme Aims:

  • To introduce delegates to the essential principles of marketing

  • To help delegates understand the need for marketing planning

  • To explain how to use the Marketing Mix effectively

  • To explore strategic pricing and how it can work for you

  • To develop a timed, budgeted 12-month marketing plan

  • To develop a thorough understanding of the business audience

  • To increase customer engagement

  • To increase team involvement

  • To share practical tips from experienced marketing professionals

  • To use practical exercises to support the learning process

  • To gain insight from other business experiences

Final Word

Whatever your business stage you will find the Signature Marketing Workshops will set the foundations for great business marketing activity.

We work together through the individual steps needed, demystifying marketing terminology and make practical advice accessible to everyone, with no Americanisms or technobabble; just sound, honest, useful advice that you can put into practice immediately with confidence.

Are you ready to achieve some marketing results for less than £40?

We have specifically made course content accessible for businesses of any size and very much hope that you will join us in growing a fun, enthusiastic and proactive business marketing community.

How many times have you spent money on training but not got a return on your investment because you never did anything with what you learned? Knowledge is no good without action!

Each of the marketing workshops can be taken separately, fees include:

  • Refreshments and light bites

  • A workbook which will become your key marketing action plan to implement back in the workplace

  • An invitation to join our private Facebook Group

  • Discounts on our online courses


nicky matthewsNicky Matthews

Nicky is a hands-on marketer, with a career that includes sales, corporate business development, personal development training, marketing, and communications. As well as this, she has set up and sold a mail order limited company and chaired a local, national award-winning children’s charity.

Certified by the CIM

liz gordonLiz Gordon

Liz has many years of experience providing PR & marketing support for small business, charities and not-for-profits.

Teaching Events Management at Bournemouth University she was also a Visiting Lecturer in Public Relations at the Arts University Bournemouth.

Certified by the CIM



Sign up to receive regular news with educational materials, interesting posts and much more!

Free resources and podcast updates

© 2019 The Marketing Menu Consultancy Ltd Registered in England & Wales No: 10780553

Get in Touch

Phone: +44 (0) 1425 411147