Your team are the single most important differentiating factor when it comes to business marketing. Supporting, developing and motivating your team is a, however, a constant challenge and in the marketing world, which is continually evolving, keeping up with the latest trends and techniques is also a continual battle.
As we become increasingly customer savvy, it means that everyone in business, regardless of their job role, has a role to play in marketing.
As a function, marketing has actually become less visible in big business as many of the activities traditionally considered marketing are now performed in many cases by different departments that do not necessarily bear the marketing name. So, what is the one marketing mistake to avoid? Marketing shouldn’t be seen in isolation.
We believe that by positioning marketing alongside sales, customer care, and alongside the goals and aspirations of the business, you develop a 360-degree approach that has the flexibility to react to changing markets and customer needs as they unfold.
Developing your team in each of these critical areas is fundamental to success. In the digital age, where marketing methods and the skills necessary for delivering objectives, strategy and tactics are changing continuously, being responsible for building a marketing team that can drive business growth takes focus.
The Marketing Menu offers a range of courses designed to educate and empower your teams to be able to deliver successful results. Individual sessions can be selected and bolted together to create a tailored team training programme to perfectly suit your needs.
Chat with one of our training advisors today: Call us on +44(0)1425 411147 or email firstname.lastname@example.org.