News & Events
#038 – Writing for the Web
- 30th August 2018
- Posted by: Liz Gordon
- Category: Episodes
It’s really important to remember that although a business website is an effective marketing tool, the language you use, although it should be consistent with your other marketing material, is going to be very different from the way you’d write a leaflet.
In this week’s podcast, we give you some guidance on what to consider when writing content for your website:
- How to know how much content to write
- Understand who you are writing for
- Sell the benefits of what you do by providing the answers to your customer’s problems
- Tips for improving Search Engine Optimisation
- Design considerations
Liz has many years experience providing PR & marketing support for small business, charities, not-for-profits & small business. She is a Visiting Lecturer at the Bournemouth University teaching Events Management and has taught Public Relations at the Arts University Bournemouth. Living on the coast Liz has an enviable view of Poole Harbour from her office, so can often be found sitting bathed in a sunny glow many of us would be jealous of.