News & Events
#038 – Writing for the Web
- 30th August 2018
- Posted by: Liz Gordon
- Category: Episodes
It’s really important to remember that although a business website is an effective marketing tool, the language you use, although it should be consistent with your other marketing material, is going to be very different from the way you’d write a leaflet.
In this week’s podcast, we give you some guidance on what to consider when writing content for your website:
- How to know how much content to write
- Understand who you are writing for
- Sell the benefits of what you do by providing the answers to your customer’s problems
- Tips for improving Search Engine Optimisation
- Design considerations
Liz Gordon has many years of experience providing PR & marketing support for small business, charities and not-for-profits. Teaching Events Management at Bournemouth University she was also a Visiting Lecturer in Public Relations at the Arts University Bournemouth.